Athlon - Aldar Properties

Verge Film Productions teamed up with M&C to create a promo for Aldar's new residential development Athlon - to capture the spirit of active, community-driven living. Featuring Indian cricket icon Rohit Sharma, this film invites viewers to embrace a lifestyle where movement is central. Shot this in Mumbai for a look-alike location with scenes of Rohit playing cricket and exploring lush green spaces, the narrative illustrates Athlon’s commitment to inclusivity and well-being.

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Client: Aldar

Agency: M&C Saatchi

Agency Producer: Leng Panganiban

Agency Creative: Jed Dawson

Director/DOP: Toby Plummer

Production House: Verge Film Productions

Producer: Mat Schramm

Production Manager: Allan Nesbitt

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