Aldar Properties - F1 Sponsorship Announcement

With Aldar’s new sponsorship of the F1 and Yas Marina Circuit, we were briefed to show the connection between the business and the sport of F1 - how invested Aldar are, and how their employees live and breathe F1. We worked with only one hero actor, the other cast were employees of both YMC and Aldar. This was a well scheduled 1 day shoot and was technically challenging having to put low-profile race cars on the road which is not an easy task! We used a FVP drone to capture the high-energy action shots needed.

Client Aldar

Client: Aldar Developments

Agency: M&C Saatchi Agency

Producer: Juliana Cavalari / Leighla McGregor

Agency Creative: Jed Dawson

Director & DOP: Toby Plumber

Production House: Verge Film Productions

Producer: Mat Schramm

Drone: Go Aerials 

Editor: Mat Schramm

Sound Design: Dave Houston